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★★ ★★ ★
15+ years in B2B marketing
50+ verified recommendations on LinkedIn

Your company grows.
But you don't know
how to repeat it.

When a B2B company grows through referrals or the talent of two or three people, nobody inside can explain well why it works, and so nobody knows how to repeat it. I come in to name that fracture, order the offer and the pipeline, and leave a system installed that does not depend on anyone's memory.

No scattered campaigns. A system.

Book a free 15-min call See services
40+
B2B companies
supported
15+
Years in
B2B marketing
50+
Recommendations
on LinkedIn
Who this is for

Do you
recognize this?

If you sell to other companies and you are growing, but you are not clear on why, this consultancy is for you.

Your company sells to other companies: services, technical solutions, technology or manufacturing.
You grow through referrals or through two people's address books. You have no idea how to replicate that.
Your pipeline is unpredictable: there are good months with no clear cause and bad months with no diagnosis.
You don't want to hire a full-time CMO or pay an agency that sells you pretty reports.
You want a system, not more scattered campaigns that nobody knows whether they work.
You have a sales team that works hard but has no clear metrics or documented processes.
Without a revenue architecture,
generating more leads only amplifies the chaos.
Let's talk about your case
The method

The NORTE Method

Before proposing anything, I work out what is holding growth back.

N
Name the real problem

Before proposing anything, I ask the questions nobody has asked inside. I review, for example, what the real source was for each customer closed in the last 12 months.

O
Order the offer

If positioning is fuzzy, everything else fails. I review which version of your offer closes fastest and why, and which one only sounds good in a proposal.

R
Restructure demand

We define who we really sell to, how we find them and what has to happen for them to raise their hand. We start from the profile of the customers who bought quickly, not from the ICP on the slide.

T
Trace the system

Pipeline, metrics, processes. You end up with a pipeline with stages, owners and one metric per stage, documented, not in one person's head.

E
Execute with fast correction

I catch signals early. Every week I check which pipeline stage is getting stuck, before it shows up in cash flow.

Learn about the NORTE Method →
How I work

Three ways
to work together

Choose the level of collaboration that makes the most sense for your company and your moment.

1:1 session · 60 minutes
Compass Session
What it is

An hour of conversation with me about a specific problem: why you are not closing, whether a channel is worth it, how to build your first marketing team. You leave with a concrete recommendation on your next step.

Who it's for

Companies with a specific question that want to solve it fast, without committing yet to a full diagnostic.

One-time payment of USD 120.
Need something deeper? Meet the NORTE Diagnostic.
Book → See details →
Consulting · 3-month minimum
Fractional CMO
What it is

I join as an external Marketing Manager inside your team, with one working session a week. In the first 90 days the system gets installed: you know where your customers come from, why they buy and how to repeat it. Most engagements continue after that first phase.

What you get
  • Documented diagnosis of what is holding growth back
  • ICP and offer redefined with the market, not just with instinct
  • Pipeline with stages, owners and one metric per stage
  • Weekly review cadence installed
  • Playbook so your team can operate the system without you
Who it's for

B2B companies that already have customers and something that works, but where growing feels disorderly. They win projects, sometimes well, sometimes not, and nobody really knows why.

From USD 1,000/month, depending on scope · I work with a maximum of 5 companies at the same time.
Not sure it fits? Start with a Compass Session.
Let's talk → See details →
Training · online or in person
B2B Strategy Workshops
What it is

Live sessions for marketing and sales teams, half a day or a full day. I prepare them for whoever will be in the room, not in a generic way.

Who it's for

Teams that feel they are doing things but without a clear direction. Or that have been stuck with the same problems for a while without really moving forward.

What changes

Your team leaves with a clear framework, a concrete action plan and the judgment to apply it from the next day.

Is the problem the whole system, not just the team? That is the territory of the Fractional CMO.
Let's talk → See details →
What people who have worked with me say

Real results,
no smoke.

This is what the companies that already installed the system say. Testimonials translated from the original Spanish.

★★ ★★ ★
“Seba is an excellent person and professional. His way of seeing life and putting it at the service of his consulting makes the difference. I value him and recommend him 100%.”
María Boisson
CEO · Arcópolis
Documented result · Sebastián Marín 3 → 9 qualified meetings per month in 60 days, same budget.
★★ ★★ ★
“We worked with Seba for nearly a year with very good results. It was almost plug and play, we moved very fast on things I had pending as a founder. It is super important to have people who speak your same language and can work without much supervision. With Seba we have achieved all of that.”
Francisco Romero Valdés
Founder & CEO · Central GPS and Super GPS
★★ ★★ ★
“Very dedicated in his marketing role. He keeps up to date constantly and acts quickly. He works well with the team, very reliable, honest and transparent.”
Carolina Urrutia
Co-Founder · FreeMet
Documented result · Sebastián Marín Sales cycle –25% after ordering the pipeline and stage traceability.
★★ ★★ ★
“Seba is an admirable person, with a lot of Digital Marketing knowledge that he does not hesitate to share. A very good professional, organized, proactive and with strategic vision.”
Paula Vera Valdivia
Founder · Nutripop
Documented result · Sebastián Marín 80% of the pipeline traced by source. Before: zero visibility into which campaign generated opportunities.
★★ ★★ ★
“Excellent professional who is not only an expert in his field but also has great human quality. He adapts easily to the latest marketing trends, so he is never outdated in what he practices and preaches. Highly recommended.”
John-Paul Howard Kaplan
Marketing Director · Speaker
★★ ★★ ★
“Seba is a professional fully oriented to results. I took a 90-minute session with him and he gave me 3 great results right away: clarity on the full picture of my projects, many ideas to improve the delivery of my services and a direct connection between Marketing efforts and results. If you know him and bring him your questions, you will not regret it.”
Edmundo Spohr
Co-Founder & CEO · Despega Digital – Spohr Group
★★ ★★ ★
“It took 45 minutes for Seba to light my way in the project I am working on. Like a psychologist with notebook in hand, he listened to my ideas, my doubts, my objectives and goals. The clarity he delivers is unique.”
Iliuska Larez
Copywriting + Sales Strategy
★★ ★★ ★
“There are two traits I value in a person: depth of thought and quality of heart. Seba has an excess of both. After an hour on strategy, I have so many insights that I will need several weeks to unpack everything. His approach is a mix of knowledge, irreverence and humor. An uncommon combination.”
Oswaldo Solá
Founder · sinngular.net
50+ verified recommendations on LinkedIn
See all on LinkedIn →
Partners

Great people, great professionals

Elykia Supersonics Visible
Dos and Co.
SouthOwl Ventures
B2B Marketing Consultant · 15+ years
Lecturer · Universidad Diego Portales
Host · Madhappiness Podcast
IED Barcelona · Commercial Space Design
Author · ¿Qué queremos las personas? (Spanish)
About me

15 years in B2B marketing · Lecturer at Universidad Diego Portales · Fractional CMO in Chile and Latin America

I design the architecture that makes growth repeatable.

I work with companies that grow by inertia: through relationships, a good sales streak, the talent of two or three key people.

The problem is that nobody inside can explain precisely why that growth happens, and so nobody knows how to repeat it. That is a structure problem. That is where I come in.

I install strategic infrastructure: positioning, offer and pipeline connected by one logic, and a team that knows how to run it when I am no longer in the room.

I use my own method, NORTE, to take a B2B company from growing without knowing why to having a traceable pipeline and growth that can be repeated.

I have been doing this for 15+ years, first executing, now directing. I teach marketing because it forces me to turn intuition into measurable frameworks. I use AI to think faster and to sustain systems that used to need a whole team. And before all this I was a commercial interior designer, where I learned that useful design starts with the user, the same logic I apply today to business systems. That same question, what makes something truly useful to a person, is the subject of my first book, ¿Qué queremos las personas? (in Spanish)

Daily newsletter

One email a day.
B2B marketing, straight to the point.

What I learn working with real companies, not MBA theory. Practical ideas about B2B systems you can apply today. In your inbox, every day. The newsletter is written in Spanish.

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Content

Ideas that make you
think differently.

Posts, podcasts and reflections on B2B marketing that outlast fashion. Mostly in Spanish.

Yes, I'm on LinkedIn
LinkedIn
B2B marketing ideas based on real cases, every week.
Podcast
Madhappiness · Podcast
A podcast to start the day with a smile. In Spanish.
Newsletter
Substack · One email a day
B2B marketing in your inbox, every day. Straight to the point.
Book
Book · ¿Qué queremos las personas?
An essay on marketing, desire and consumption. Learn about the book (in Spanish) and read it on Amazon.
Let's talk

Growing but can't
explain why?

Pick a time and we talk for 15 minutes. I will ask where your last customers came from, what is working for you today and where growth feels most disorderly. That is enough to know whether it makes sense to keep going.

Prefer to write?   WhatsApp  ·  seba@sebastianmarin.net. I have no assistant, I answer myself.