In the first 90 days I work inside your company as an external marketing director: I diagnose what is holding growth back and leave the system installed. Most engagements continue after that first phase. No fixed salary.
From USD 1,000/month · I work with a maximum of 5 companies at the same time
Book a free call → How it works ↓No minimum-term contract. Cancel whenever you want.
Real executive leadership: inside the meetings, accountable for results and with hands in the work.
In the first 90 days you have an external marketing manager working with your team. Together we review what is holding growth back, align positioning, offer and pipeline, and build the system that is needed. The format is one weekly working session plus asynchronous availability for decisions along the way. Most engagements continue after that first phase.
B2B companies that already have customers and something that works, but where growing feels disorderly. They win projects, sometimes well, sometimes not, and nobody knows precisely why. Also founders who are on every front and need someone to take the reins of marketing so they can step out of it.
At the close of the first phase, your company knows where its customers come from, why they buy and how it measures that the pipeline works. Growth stops depending on you being in every conversation. And the team knows how to operate the system without needing a consultant for every decision.
From USD 1,000/month, depending on the scope you need (see the three levels ↓). I work with a maximum of 5 companies at the same time. If you are not sure it fits, a Compass Session is a good first step.
I bill month to month, with no minimum-term contract. If after the first month you feel it is not a fit, you stop, and you pay nothing more.
The method is the same in all three. What changes is how much work I do directly and how much availability you have with me.
One weekly working meeting, plus team management over WhatsApp and in the same meeting. For companies that already have people to execute and need direction.
Everything in Base, plus review of key documents and deliverables before they go out. For when leadership needs to get into the detail, not just the strategy.
Everything above, plus direct execution of tasks, monthly reporting and extended availability on Slack and WhatsApp. For companies that want me to take on more of the operational load.
The scope is defined in the first call, based on your starting point and what your team needs.
90 days, three steps. Every first phase follows the NORTE Method, adapted to the company's specific starting point.
Interviews with the sales team, metrics review, analysis of current customers and mapping of the offer. The goal is to name the real problem before proposing anything. Most companies discover in this step that the problem was not where they thought it was.
With the diagnosis clear, we work on positioning, offer and pipeline architecture. We define who we really sell to, how we find them and what has to happen for them to raise their hand. Everything is documented so the team can operate it.
The system goes live. We define the metrics that matter, activate the first channels and set the review cadence. The focus is that growth is traceable and correctable. At the close of the first phase, the company can operate the system without depending on me day to day.
Every Fractional CMO engagement applies the five moves of the NORTE Method at the pace and depth the company needs.
The real diagnosis is rarely what the client thinks it is. That is why we start with questions, not answers.
If positioning is fuzzy, everything else fails. We align what you sell with what the market is willing to buy.
We define who we really sell to, how we find them and what has to happen for them to convert.
Documented pipeline, metrics and processes. So growth does not depend on anyone's memory.
I catch signals early and adjust before the problem scales. Speed of correction is the real advantage.
No sales pressure. We review your current situation and, if it makes sense to work together, you will see it clearly before committing.
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